Leading Website development Company India offers advanced web application development services for dynamic applications & websites by using ASP.NET, Java, JavaScript, AJAX, PHP, XML, CSS, HTML and XHTML.

Leading Website development Company India offers advanced web application development services for dynamic applications & websites by using ASP.NET, Java, JavaScript, AJAX, PHP, XML, CSS, HTML and XHTML.

Blogging is becoming one of the most popular online activities. To some extent, the versatility and variety in the blog postings done online, contribute to the popularity of the blogs. The present types of blog postings are not even imaginable a few years before blogging actually started. This has led the online population to adopt blogging as their favorite past time.

The Popular Types of Blog Postings: -

There are various types of blogging and the blog postings, which vary with the purpose of creating the blog. The following are some of the popular types of blog postings –

News related posts
These posts are based on the latest news. The blogger, posting news related posts, do not just focus on giving the breaking news, rather, he analyzes and presents it in his own perceptive.

Informative posts
Informative posts are created to provide information on a certain topic. These are most common type of blog posts and many a times serve as valuable resources of information. Generally, professionals or amateurs of the respective subject write them.

Review-based posts
Reviews on a product or service of a company are called review-based posts. These days, reviews have become very popular in terms of monetizing the blog. Many companies pay for positive reviews on their product or service.

Debate posts
A blog post, which features some discussion on a certain topic, does very well in the blogging world. The debate can be between two bloggers or between a blogger and commenter. It is essential to balance the post at the end of the debate.

Personalized posts
Posts, which feature the personal details of the blogger, are called personalized posts. They are also called online diaries. The posts can be on family details, likes-dislikes, daily life, etc of the blogger. Though it is unlikely for these posts to be successful, personalized posts of the celebrities are very popular among their fans.

Video posts
Bloggers, who have a very interesting or funny video to share with others, post it in their blog. Besides posting the video, they also provide additional information on the video like their review, significance of the video, comments, etc.

Each type of blog post has its own significance. The above information helps you to understand different types of blogs posts and helps to understand when to use which.

As part of “Marketing With You” course run by Alex Jeffery’s all the students myself included have been encouraged to start a blog. Having got the blog up and running we are now finding different ways of attracting traffic to that blog because obviously without traffic then nobody will read the blog.

The importance of blog commenting, For A Newbie is part of this exercise to drive traffic to our blogs. We have been encouraged to read and leave comments on other people's blogs, to start with the people who are students also of Alex's Internet marketing course.

The other afternoon while I was going through the list of students blogs and reading some of them I got to thinking, I wondered if there was a piece of software out there that would enable people to keep up with comments or posts written on different blogs without actually logging onto each blog in turn. I reasoned that if we could do this then it would save us an awful lot of time, I'm sure the other people on this course would agree with me it takes an awful long time to get to everybody's blog and read the comments.

So in answer to this question I started to have a look over the Internet and see if I could find something that would help, I came across a piece of software that is called ' Tristana reader '. This is a piece of software that you can download for free off the Internet. It opens in a window with a column down the left-hand side in which you can add different folders, in each of these folders you can insert the name and URL of each blog you want to search. The program is linked to the RSS feed of each blog and hence every time the person puts a post on the blog it updates. Thus all we have to do to read different posts on different blogs is to click on each name or address in the left-hand column and in a window on the right hand side that blog appears so you scroll down to the newest post and away you go.

This RSS reader below will obviously only work with blogs that have RSS feeds to them but I think you'll find that the majority of blogs do have this feature. I have found this software a great help in reducing time spent logging on and off different peoples blogs, okay it won't read and write the comment you wish to put but it does save quite a lot of time all the same. (Little Joke There – Sorry) :-)

Besides the RSS reader I've mentioned above, there is another one that sits on Web browser and you can set this up quite easily it's also a free download from the Internet. I think it's personal choice which of these two you use. The main difference that I could see when looking at these two pieces of software was the fact that the one that sits on the web browser you can actually put little flag that tells you whether the comment on the post has been read so you can tell at a glance whether it's a new post or whether it's an old one. If you put either of these two names in Google it will come up with the name of the software and the you site you are looking for, to get the free download.

The names of the programmes are “Wizz Rss and Tristana Reader” So if you choose to use either of these two pieces of software I hope you find it as useful as I have.

Blog commenting has become added accepted in today’s apple and it helps to access cartage and advance seek engine baronial of websites. Blogging helps humans to allotment account and angle with others, column some new advice which is not added in the commodity and paves the way for discussions, etc. While announcement we add our name and URLs that helps us in creating aback links.

Choosing accordant blog

In adjustment to be able in promotion, blog comments charge to be on accompanying alcove blogs, valuable, appropriate and constant with the URL allotment convention. For allotment such accordant do chase blogs, we do keywords seek application seek engines. The seek after-effects accord you links that call capacity on the keywords. Now you can alpha commenting and discussing with the participants of that blog. Hence, allotment accordant blogs is one of means for accretion changeless aback links for your website.

Why blogs omit allotment and login?

Most of the blog readers and blog commentators do not like allotment and login as they feel that blogs should be advisory and simple to get account quickly. But some of the blog owners feel that humans who login can be affianced and added committed in blog association to accord admired comments. As humans consistently attending for an simple method, blog owners do not wish the allotment and login method.

How to address comments?

Back links: Before appointment a comment, we accept to accommodate url in the comment. Adding url and name forth with the comment, is one way of accepting entering links to website.

Popularity: Adding admired comments to blogs would access acceptance to your website. Blog commenting is a acceptable way to accomplish your names accustomed with abounding bloggers beyond the world. Spend time on autograph admired comments for others blog; you will accept admired comments for your website. Amount of admired comments on others blog is anon proportional to amount of comments for your website.

What seek engines do for comments?

Search engines consistently attending for beginning and new content. Blog commenting and appointment discussions are generally featured top in seek results. Seek engines see blog comments as capacity and not as comments. Sometimes it is like added humans autograph capacity for you. Humans appoint themselves by announcement a animadversion by allurement a question, anyone would acknowledgment in their comments, blog owners can accommodate some added resource, and appropriately it continues till they get the appropriate answers. Blog commenting absolute paves the way for developing acceptable content.

Finally by account all the aloft mentioned action of blog commenting, one can accept the accent of blog commenting and accept few techniques while autograph a comment. Expert commercial solutions is a aggregation that gives accent for blog commenting and they accept absolute experts for blog commenting.

Black Hat SEO attempts to employ techniques that are not recommended as part of a good SEO design. This is because it focuses on improving page rankings using deceptive tactics which are disapproved by search engines. One basic truth that one needs to know about Black Hat SEO is that it may produce a high web page ranking, however, these results may only last temporarily since sites using such techniques will eventually be banned or penalized when they are discovered utilizing these tactics. This penalty on using Black Hat SEO techniques can either be in the form of reducing the website’s ranking or totally removing the site’s listing from the database through search engine algorithms or by manually reviewing the website.

There are several approaches that webmasters can adopt in Black Hat SEO. These can range from keyword stuffing, page stuffing, invisible text, farm links to many more similar techniques to deceive search engines and obtain maximum visibility and ranking. These methods do not adhere to search engine rules and regulations and create a poor user experience.

Some Common Black Hat SEO Techniques:
Keyword Stuffing - By keyword stuffing we mean distorting search engine results by overloading the web page content with long lists of keywords you wish to rank for. It involves repeated use of a word or phrase to improve a page’s relevancy.

Hidden Text – This involves inserting text that is mostly repetitive use of keywords usually placed at the bottom of the page. This hidden text is text colored to blend with the background of the page and is invisible to the user visiting the page. The concept behind this Black Hat SEO strategy is that the search engine spiders can detect the hidden text even if people cannot see it as these spiders read the page’s content through the HTML code. Few search engine spiders can make out and also disregard any text that is used to blend with the page’s background color.

Page Stuffing – This is another widely used technique to attract traffic from search engines. Here the variations of the web page that is replicated or slightly changed are submitted to the search engine. The possibility of all these variations resulting in top rankings on the search engine is high if the page does well for a particular word or phrase.

Cloaking – Page Cloaking means using one webpage for the search engine that crawls the site and then altering the webpage to show another page to users. This alteration of web pages is used as a practice to trick the search engines. This can deceive users about the content they will see when clicking on the search results.

Meta Tag Stuffing – Meta Tag Stuffing is another technique of adding keywords in a webpage without overloading the page with keywords. However, when using this tactic, high traffic keywords are placed in the page which is totally irrelevant to the web page content. This is done only to boost additional traffic to the site regardless of the fact that these keywords do not match the website content.

Link Farming – Link Farming involves exchanging shared links with other websites to enhance SEO. The main purpose behind this tactic is to increase the amount of websites that will link to your site. This is because search engines like Google rank websites based on the quality and quantity of other websites linking to your site. You can gain a top ranking in search engine results if more sites are linked to yours as this signifies that your site has high popularity among internet users. However, link farming is considered to be a spamming technique and can lead to your site getting banned.

Cheating the system through all these Black Hat SEO techniques temporarily boosts visitor traffic; however, since users usually don't like to be deceived, the profitability of these methods is questionable. People would not like to visit a site that does not offer what it claims to be. Besides, majority of the search engines also impose penalty on web sites employing Black Hat SEO tactics, which signifies that webmasters gain a short term victory and a long term failure.

Black Hat SEO may be quite tempting to use as it does produce the desired results, though temporarily. But its really not worth the risk for the spamming techniques it uses and can potentially lead to your site getting banned. Therefore, it is advisable to use efficient and ethical search engine optimization (White Hat SEO) to get a higher ranking for your site.

Search Engine Optimization or simply known as SEO is one of the many search engine marketing or SEM strategies used by web webmasters to increase the volume of traffic coming in directly from search engines including Yahoo!, Google, and MSN. Although SEO is a growing strategy, contraversies revolving the methods and techniques used in the strategy are growing as well. One of its most recent contraversial strategy is the use of scraper sites. A scraper site is a website that copies all of its content from other websites using web scraping. Web scraping is a computer software technique of extracting information from websites. Usually, according to SEO specialists, such software programs simulate human exploration of the Web by either implementing low-level Hypertext Transfer Protocol (HTTP), or embedding certain full-fledged Web browsers, such as the Internet Explorer (IE) and the Mozilla Web browser. No part of a scraper site is original.

A search engine is not a scraper site: sites such as Yahoo and Google gather content from other websites and index it so that the index can be searched with keywords. Search engines then display snippets of the original site content in response to a user's search. In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. According to SEO specialists, open content sites such as Wikipedia are a common source of material for scraper sites. Techniques Many scrapers will pull snippets and text from websites that rank high for keywords they have targeted. This way they hope to rank highly in the SERPs (Search Engine Results Pages). RSS feeds are vulnerable to scrapers. According to SEO specialists, scrapers tend to be associated with link farms and are sometimes perceived as the same thing, when multiple scrapers link to the same target site. A frequent target victim site might be accused of link-farm participation, due to the artificial pattern of incoming links to a victim website, linked from multiple scraper sites. Legality Scraper sites may violate copyright law. Even taking content from an open content site can be a copyright violation, if done in a way which does not respect the license. For instance, the GNU Free Documentation License (GFDL) and Creative Commons ShareAlike (CC-BY-SA) licenses require that a republisher inform readers of the license conditions, and give credit to the original author.

SEO techniques are divided into two parts, techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. These techniques are known to many webmasters as the White Hat SEO and Black Hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. The one reason why many webmasters still employ Black Hat SEO techniques is because of its quick results compared to White Hat. However, its results may only go as far compared to White Hat SEO which can provide permanent or long-lasting results. Although issues pertaining to the use of Black Hat SEO have been widely diminished by changing a search engine's algorithm, such as the use of keyword stuffing in Meta Tags or Link Farming, several techniques have been currently used to manipulate the results of search engines. Some of these techniques have not yet been widely used as Black Hat SEO, but many consultants have come to consider these techniques are indeed a violation of search engine guidelines. These Black Hat SEO techniques include:
Scraper Sites Sybil Attack Splogs Page Hijacking Cookie Stuffing Blog Spamming Cloaking Scraper Sites This technique usually involves copying all the content of a website to a scraper site by use of web scrapping, which is a tool used for extracting information from a website. Although it may look like a search engine, usually because search engines does the same method by extracting information from a website and indexing it on their own, search engines are not scraper sites. In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. Open content sites such as Wikipedia are a common source of material for scraper sites. Scraper sites are widely used today as a way to gain profit by use of advertising programs such as Google AdSense. According to different SEO Philippines consultants, these sites are commonly known as Made for AdSense. Made for AdSense sites are considered sites that are spamming search engines and diluting the search results by providing surfers with less-than-satisfactory search results. The scraped content is considered redundant to that which would be shown by the search engine under normal circumstances had no Made for AdSense ebsite been found in the listings. Sybil Attack Named after a book called Sybil, a case study of a woman with multiple personality disorder, Sybil Attack is an attack wherein a reputation system is subverted by forging multiple identities in peer-to-peer networks. A reputation system's vulnerability to a Sybil attack depends on how cheaply identities can be generated, the degree to which the reputation system accepts inputs from entities that do not have a chain of trust linking them to a trusted entity, and whether the reputation system treats all entities identically. A faulty node or an adversary may present itself with multiple identities in a peer-to-peer network to appear and function as distinct nodes. By becoming part of the peer-to-peer network, the adversary may then overhear communications or act maliciously. By masquerading and presenting multiple identities, the adversary can control the network substantially. Splogs Spam blogs or usually known as Splogs are blogs particularly made for spamming. This is used to promote affiliated websites or to increase the search engine rankings of associated sites. This in turn will increase the PageRank or backlink portfolio of affiliate websites. There is frequent confusion between the terms "splog" and "spam in blogs". Splogs are blogs where the articles are fake, and are only created for search engine spamming. To spam in blogs, conversely, is to include random comments on the blogs of innocent bystanders, in which spammers take advantage of a site's ability to allow visitors to post comments that may include links. In fact, one of the earliest uses of the term "splog" referred to the latter. Splogs have become a major problem on free blog hosts such as Google's Blogger service. By one estimate, about one in five blogs are spam blogs.
According to different SEO Philippines consultants, these fake blogs waste valuable disk space and bandwidth as well as pollute search engine results, ruining blog search engines and damaging bloggers community networking. One particular problem is using popular blog names from other bloggers. Splogs sometimes choose a name similar to a popular blog in order to benefit from the occasional incoming link from careless bloggers, who think they are linking to the popular site. Splog activity can cause problems for legitimate bloggers, if search engines respond to splog by blocking or treating as 'suspicious' all web addresses in a particular domain. Page Hijacking Page hijacking is a form of search engine index spamming. It is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. Spammers can use this technique to achieve high rankings in result pages for certain key words. Page hijacking is a form of cloaking, made possible because some web crawlers detect duplicates while indexing web pages. If two pages have the same content, only one of the URLs will be kept. A spammer will try to ensure that the rogue website is the one shown on the result pages. Cookie Stuffing Cookie stuffing can sometimes be a blackhat online marketing technique used to generate fraudulent affiliate sales. It involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. Income is generated when the affected user visits the target affiliate site and either creates an account or makes a purchase, depending on the terms of the affiliate agreement. Operators of websites that allow user-generated content, such as forums that allow users to post, should be aware of this technique in order to protect their visitors from this attack. Cookie stuffing can be accomplished with as little as including an image in a forum post.
Blog Spamming One of the most widely used form of Black Hat SEO today, blog spamming. This is usually done with the use of a software that automatically generates random comments to blogs. According to different SEO Philippines consultants, any web application that accepts and displays hyperlinks submitted by visitors may be a target. Adding links that point to the spammer's web site artificially increases the site's search engine ranking. An increased ranking often results in the spammer's commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers. Cloaking Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. Cloaking, however, can also be used to ethically increase accessibility of a site to users with disabilities or provide human users with content that search engines aren't able to process or parse.

Which developer or web site owner does not want his site among the top ranked ones? It is a reward for your untiring efforts in making and maintaining the site. Of course the top sites get most of the clicks. The top search Engines (Google, yahoo and Microsoft) have not disclosed many factors that their algorithms consider. Yet there are some open secrets to get a better ranking. I share some with you.

Use the right keyword Speak the language your client would speak; use the right key word. Key word research is the most important. For that, you can conduct surveys among the masses or alternatively, you can simply use SEO tools such as key word generator. Content Forget the ranking if you can not provide the user with content.

A page should have a minimum of 200 word content. The best and most optimized word count ranges from 300 to 350 words. Target the download time Remember your target is to cater the majority. The majority of the internet users do not have high speed connections. Try to minimize the download time for your page. You can achieve this by creating different pages for different pages connected by links. By this you will get another bonus: the Search Engines also count links that a site offers. Meaningful nomenclature Make it a point to name all of the images on your page. Also these names should be meaningful.

The links in your site should be named according to what they offer. Do not use numbering or ambiguous names for pictures or links. If these things are taken care of then it is not a hard task to improve the ranking of a site. Putting it in very simple words, it can be achieved with consistence research, effort and maintenance.

It is known to you that if you want a good business then you have to promote your business and that is why you are spending a lot of money for the promotion activity. But you have to consider another thing and that is your strategy for the promotion. Less effort but huge response should be the agenda. Now think about the various ways of promotion. Internet promotion is the best way to promote your product. And if you have a business over the internet it will be always internet promotion. In the present scenario having business over the Internet is the target of all the leading concerns.

And also that there are a lot of upcoming business firms that are seeking business over the Internet. The most obvious reason is that this is the best way to reach to the maximum number customers in a very small time throughout the world. As for example how many people surf the Internet each day? You may not know the exact answer but one can easily guess the number of Internet users each day. It’s simply huge. And if a business concern gets just 5-10% of that number as their customer, then it’s not that hard to calculate the profit amount. Now what is known to all that if we need to search for anything or any information we need to visit the search engines and type our search criteria and they will return us the results in the form of a long list of links of the web pages in which required information can be found. Now the pages on the very first pages and the top of the search engine result receive the maximum amount of the Internet traffic. And this is what the most of the business concerns wants to achieve.

All the websites always want to have a good and better placement in the search engines. It will help in their business as the above position will be targeted often. Top rank is always the main concern of the websites. And for doing that it is needful to study the working of the search engines very minutely. Only if the of the search engines can be studied very well there is the chance for achieving the best ranks. And this study of the working procedure of the search engines is known as Search Engine Optimization. There are also a lot of SEO organizations who work for the business organizations for the better placement of those websites on the search engine results. The ranking on the search engine result is the main concern of the SEO organizations.

Your search engine optimization should be appropriate and relevant and trustworthy. It is very easy to apply some short cut methods but ultimately these methods can be harmful for your website as the different search engines like Google, MSN, and Yahoo! Set various parameters to determine the accuracy of your website. So do not neglect this thing in the tough competition of top ranking of search engine result.

As business and shopping have moved to the internet in recent years, potential customers need to find your site for you to gather the market share you seek. The search engine Google has dominated its field and its dominance appears to be long term. Search Engine Optimization (SEO) is the tool that gets businesses "hits". To effectively use SEO techniques, it pays to hire the best SEO company you can find. That best SEO company is none other than Bergstrom SEO. Business website owners must know that getting shoppers via Google performs the same function that Yellow Pages advertising used to deliver when the phone and the car were the only way to shop. Why not write SEO articles yourself, you might ask. The reason to hire out for SEO writing is that there are techniques that writers have to acquire to write these articles. Results by using the best SEO company compared to in-house efforts or the use of amateur writers can be make-or-break for your business. It is critically important to not just get on a Google listing. Page one of a keyword search has proven to score up to 90% of the searchers business. To get on page 1 consistently, you need the best SEO company to get you the results. Google also employs some tactical changes from time to time in an effort to stop "spammers" who overload their materials with keywords. So keyword density is a big factor, as it must be in the range that is currently being employed by Google. Bergstrom is the best SEO company because of its professional writing and researching, and because they stay current with the best tactics for gaining Google hits. If you want a successful business website, you need Google visibility and Bergstrom SEO is the best SEO company to use to reach your goals.

If you are a regular Internet user, the chances that you havent heard of the term "Blog" is minimal. People use blogs to write about personal topics, feelings and opinions. But did you know that blogs could be used to boost your business also? The simplicity in creating the blogs along with the interactivity between different blogs makes them a very good option for marketing purposes. You can inform people avout your products and services, generate links for SEO purposes and much more.
After reading the below benefits of how blogs can boost your business you are bound to get one today.
1. Setting up a blog is pretty simple. You can choose to design your own blog format on your existing site or you can use a free blog from free blog hosting services like Wordpress or Blogger.
2. You can publish your own articles on any topics related to your business and provide information about your products or services to people. With a little help of Search Engine Optimization Skills you can top in your keywords and get great traffic for your blog.
3. One of the great things about blog posting is that they can be as short as 75-100 words and still help you accomplish your internet marketing goals.
4. When you post articles and other items of interest, people may like them enough to post the link on their web sites. The more one-way links you can generate with your blog, the better your chances of improving your search engine rankings and driving more traffic to your web site.
5. You can also participate in affiliate marketing by using your blog. When you sign up to be a member of an affiliate program, you'll want to do as much as you can to promote those products and services and generate commissions.
6. To improve your Brand Identity you can sell products and merchandise from your blog.

How to get better ranking on the search engines like Google, MSN, Yahoo; and get more profit out of the business is the major worry of the businesses. But it’s not easy to get higher rankings and get more traffic. It requires lots of concentration and understanding the working of the search engines. The search engine optimizations’ are engaged in getting higher rankings and assist your business in maximizing profit.

It’s not only that improving the rankings but also flourish the business. Now, SEO us the most important for your business so that you business can grow. If you haven’t considered SEO for your business, there is still time left to market your business on the Internet and increase online visibility. Your competitors might already have used search engine optimization technology and start attracting customers your potential customers. It is very irritating that your competitors offer inferior goods and they are getting more business just because they have opted for search engine marketing. Now, it is clear that SEO is important to gain better rankings and attract potential customers.

While selecting SEO services, you should keep in mind that SEO is long term process and you should have patience in order to get better rankings through ethical ways. No matter whatever SEO company you have taken help of, it is almost sure that it would take at least a couple of months to get your website on the top ranking of the search engine results. You need to continue the SEO process in order to keep your business ahead of your competitors.

What search engines do to consistently monitor the websites? It visits the websites occasionally and index new topics on the website. It also measures the quality and popularity of the website by the number and the kind of links to the website to other. There are plenty of other parameters other than website topics, quality and popularity that search engines use before ranking a website for each keyword searched. So, it is better to hire an experienced SEO consultant company to help you with the proper optimization of the search engines and meet with their demands

Arrow, a leading name aligned with SEO Melbourne, offers leading edge SEO services that keep your business ahead of your competitors. If you are looking for SEO firm in Melbourne, Arrow will be the right choice for you.

Following are the 9 Biggest SEO Mistakes which Web Designers & Web Developers should avoid.

Splash Page

I’ve seen this mistake many times where people put up just a big banner image and a link “Click here to enter” on their homepage. The worst case — the “enter” link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.

This is fine if you don’t care about what a search engine knows about your site; otherwise, you’re making a BIG mistake. Your homepage is probably your website’s highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.

Your homepage should include (at minimum) target keywords and links to important pages.

Non-spiderable Flash Menus

Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.

Image and Flash Content

Web spiders are like a text-based browser, they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.

Overuse of Ajax

A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because, ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.

Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.

Versioning of Theme Design

For some reason, some designers love to version their theme design into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.

“Click Here” Link Anchor Text

You probably see this a lot where people use “Click here” or “Learn more” as the linking text. This is great if you want to be ranked high for “Click Here”. But, if you want to tell the search engine that your page is important for a topic, than use, that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”

Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.

Common Title Tag Mistakes

Same or similar title text:

Every page on your site should have a unique

One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t that useful: Site Name > Blog Archive > Post Title. Why isn’t this search engine friendly? Because, every single blog post will have the same text “Site Name > Blog Archive >” at the beginning of the Title Tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name.

Exceeding the 65 character limit:

Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.

Keyword stuffing the title:

Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:

“Photo Tips & Photography Techniques for Great Pictures”
“Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query.

Empty Image Alt Attribute

You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for.

Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms “abstract” and “dj”.

Unfriendly URLs

Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear.

Example of Friendly URL: domain.com/page-title
Example of Dynamic URL: domain.com/?p=12356

These things are the pillars of Search Engine Optimization and so to your web site’s success path.

There are several ways to carry out effective search engine optimization for your website, article submission is one such technique. It has gained much popularity in last few years. You can consider it as lucrative online marketing strategy because many people have benefited with its application. Yet there are many web owners that overlook the importance of article submission and use other methods that are costly.

If you desire to get your site promoted on the world wide web, the concept of article submission can be very helpful. When you present your article, it gets listed on popular article directories thus being exposed to large number of people. If your article is interesting and informative, the reader might visit your website to know more about your company and its related products and services. They would land on your home page via the URL being given in the resource box section. But the article that you submit has to be informative, useful, impressive and error-free.
Article submission bears no charges. They can be submitted to directories free of cost being useful to you as well as the webmasters who require novel and fresh content for their respective websites. Thus this particular SEO tool is anytime better because of its cost effectiveness in comparison to pay per click techniques. Good and authentic article directories prefer content that meet up the quality standards and would gladly print your article.

To get started with article submission just create user account with the article directories which can be done in few minutes. In order to provide maximum visibility, submit your article to multiple directories. An ideal article comprises of simple yet attractive heading with proper keyword usage and content that is original and interesting plus the resource box.
You can find many article directories that offer the option of bulk submission of one article to many directories altogether. This is great tool for saving in time and resource. Hence you would be saved from the tedious work of individually submitting your article to each directory separately. For this extra service they might charge you a nominal fees, but it has many advantages to be considered.
The readers of article directories are usually blog owners and webmasters who read them and if they find it appropriate they print it on their websites and blogs. This thing creates long lasting viral promotional effect, here the resource box section is also kept intact. After time period of some months you would realize that your article is being published in many directories.

Search Engine Optimization (SEO) is something you would wish to know now that we are in the New Media culture. Search engine optimization is about getting more targeted traffic to your website by optimizing the technology behind different search engines that use some of the best algorithms to gauge the relevance of a site to what an internet user is trying to find out.

Though search engine optimization can be considered a hobby to those who are interested about it, it can produce far more greater results when taken as a profession that will have you thinking of more ways to attract a searcher’s attention to make your client’s websites rank the highest in any search engine.

Search Engine Optimization

Search engine optimization produces either an organic result or an inorganic one. The former makes use of natural optimization of on-page and off-page for better rankings. Whereas, the latter is about specializing keywords to get high ranking in the search engine result pages (SERP).

There is an ongoing vehement debate until now between marketers about the effectiveness of these two techniques. Though Organic search engine optimization posits a long term impact and is suited to all kinds of businesses, the result is not immediate and may prove to be time consuming. Inorganic search engine optimization, on the other hand, is not free because it involves paying each visitor to your site for the immediacy of results. Inorganic search engine optimization has a short term impact and is not affordable and not advisable for all kinds of businesses.

Based on the advantages and disadvantages presented, it is better if you opt for the one that yields a long term impact rather than opting for the other that is immediate but has a short term impact. Remember, your website has to survive the struggle of online marketing, it is wise to invest time in harnessing the true power of search engines, instead of going with paid listings and Pay Per Click which are costly routes to take.

Search Engine Ranking

If, however, you think you want the more direct and immediate approach then it is advisable to focus your paid search efforts on long tail keywords which have relevance on your site. Using keywords that are a bit long eliminates competition and will help you obtain a high position of a paid listing at a much lower cost per click. This is the ideal strategy if you want to start testing your conversion ratio; and upon establishing a good conversion rate, go after competitive and higher cost search terms to further your boost in ranking.

The best way to carry out an effective pay per click campaign is to study terms and phrases that reveal less targeted keywords relevant to your site. Optimize these keywords to minimize competition and further advance your search engine ranking. Taking for granted or not doing any research at all regarding the best keywords for your site will cost you more leading to frustration in your marketing campaign.

Search Engine Rankings

Remember that the pieces of information you acquire from paid search marketing can help you in your search engine optimization efforts. Utilize your conversion rates in finding the keywords or terms you need so you can elevate your organic search engine rankings.

Truth be told, both methods have its own strengths to maximize your boost in ranking. Instead of using just one method, take advantage of the benefits and strengths of both organic and inorganic search engine optimization methods. Putting both strategies together will bring you success because of the increase in brand awareness your site will get, through maximum exposure and visibility.

Selection of right keywords for your site is a key or an art which can either make or break your website. On the internet, potential customers hunt the web for the sites they wanted or liked, and what if your website doesn’t have those popular keywords they are seeking for?

Keywords are the main factors in SEO that give visibility to your website and help to reach audiences across the web. In simple words, a keyword or keyword phrase is the word or group of words that internet users use to search some specific information in search engines like Google, Yahoo, MSN, etc.

To choose the right keywords for your website, you need to put yourself in the customers place and think of the possible keywords you will use to search your site in search engines. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words as well. This is called Keyword Optimization, or choosing the most searched keywords related to your site content.

Give some time listing all of the keywords and key phrases that are relevant to your website content. Get ideas from everyone you can think of and list them all. Analyze your rival sites and check the Meta tags they have used. Research on those tags and you are ready to build your own keyword phrases.

There are many free keyword tools designed to assist you in keyword optimization. Some of them are listed below.

Google Adwords Keyword Tool: This tool is basically designed for the publishers to generate the right keywords for their product or service. It provides you some 100 other keywords related to your search. Also, Google gives you a rough estimate of how many searches for that particular word occurred last month, an average occurrence and the amount of advertiser competition for a listed search word. The tool is very simple to use, but extremely effective and can help you choose the right keywords that your customers will be searching and ultimately draw more traffic to your website.

Wordtracker: The Wordtracker helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.

The Keyword Tumbler: This free tool takes your existing keyword phrases and mixes it up to form new phrases and variations that you can include in your meta tags.

A great website is not so great if no one finds it. Remember to research your keywords carefully from the consumer’s viewpoint and then sit back and watch the traffic roll in!

SEO is one of the techniques for making up the search engine ranking. With the correct SEO tools, one’s search engine rank would surely grow substantially. When a website has a high SE rank, it has in mind to pronounce that the website looks in the peak search outcomes list. When this happens, many visits will be directed to the site by the SE. Therefore SEO is a highly critical internet marketing technique. There can be other aims for SEO which include localized research, vertical search, and image search. If a site is included in the top research outcomes list, it stands for the mien of the website. In the SEO scheme nonetheless, it is necessary to believe how search engines work and what people find for. Experts in SEO have already produced the knack for determining what most of the national public commonly find for in the net. Away from these elements, it is likewise most important to have attracting meta tags for one’s site. Anyone has to observe that internet site meta tags are part in the research result list, and sometimes people would only peek at the meta tags in determining which internet site to inspect. Therefore, brilliant meta tags are a large must in SEO’s. Subsequently all, they speculate the subjects of the site.

In SEO, there are sure components that were formulated by webmasters. These factors were applied in growing the research rank of the website. Among these elements is the keyword density. The keyword density is simply the measure of times a specific keyword is applied in the themes of a site. Though keyword density has been abused by distinct care-free webmasters, there were truly different sure enough keywords that are relevant to the net messages. Due to the reality that the keyword density component has been misused by few webmasters, search engines produced a more complex ranking program to secure themselves from irrelevant keyword denseness. This new ranking program ascertains that the internet sites that would bulge in the search result page are plausible and contains applicable materials.

Apart from this new compound algorithm, some students at Stanford University produced a search engine with a different program that ranges the bulge of net pages. This algorithm numerates the number of PageRanks of definite websites. This PageRank is ascertained by the measure of inbound links to a website. This determines the chance of a net page to be got at by a random web researcher. This kind of search engine ranking has then boosted the demand for associate construction. Thus it is essential to note that in SEO, one has to weigh many strategies that could execute for the growth in

Internet marketing is closely linked to keyword research and the more advanced your keyword analysis, the greater the success rate of your website will be.
To improve your keyword usage and join the major leagues take a look at the following tips.
1 - Compare Numbers
Pick at least 3 sources and compare research numbers on SEO, SEO Services and SEO tools. Great tracking sources to help you find out which SEO section you needs improving are: Google Adwords, MSN AdCenter and Wordtracker. Once you know your weak spots and which keywords bring disappointing results adjust your wording and strategy.
2 – Shift Focus
Know when your products or services are highest in demand and adjust your keywords accordingly. For example, if you are selling sports equipment, use keywords related to the sports played during a particular season, e.g. concentrate on surfing, sailing or cycling keywords in the summer and approach snowboarding or skiing topics during the winter.
If unsure about your keyword selection use a ‘forecast tool’ which can predict demographic distributions of keywords.
3 – Know Competitive Domains
It is vital to get a full understanding of your competition and to know who's ranking highest for the terms you are also targeting. Once you know who your competitors are study their sites and improve your keywords.
4 – Identify trends
The more valuable the information you gather, the better you will be prepared when the Internet is growing or changing direction. With every new revelation – just think of blogging, Myspace, Facebook, or Twitter. Trends do change. This means you need the appropriate tools, such as Facebook Lexicon or Blogscape, to keep you informed. Exploring prospect keywords has real value because:
It identifies patterns or trends and their productivity; It points to content and keywords that previously attracted large amounts of attention (is a perfect starting point for beginners); It can locate web portals and social communities where your topic, product or service is desirable.

5 – Vertical Search Results
‘Vertical Search’ is an odd term used to describe specialized search tools. By using these tools you can narrow your searches down much more effectively and by highest value. These include your locale, product, images, news, blogs and videos.
6 – Understanding your visitors
Be aware of what your website users are looking for and what targeted keywords they type in. Not all recommended keywords bring in the most profitable traffic. Knowing what your visitor wants and adjusting your keywords to these queries can significantly boost your site’s performance.
7 – Run tests
To find out if your keywords are powerful and appropriate for your product or service, organize a test. You can set up a PPC (Pay-per-click) campaign, or you can thoroughly analyze specific data pulled after visitors have used your improved or new site. This can include browse rate, time spent on the site, link usage, conversions, etc.
8 – PPC Advertising Strategy
Pay-per-click advertising campaigns involve keyword management, data analysis and informed action. These research tools can be quite useful, yet it will be up to you to decide if you want to use them to determine important data, such as potential conversion rates, relevance and visitor value.
9 – Top keyword searches
Every business or website owner is eager to determine which related term and keyword searches are being employed. Once these potential new buzzwords or phrases have been identified they can be added to the existing list.
10 – Copyright
To avoid legal complications investigate all the keywords on your list, especially specific trademark terms and phrases. Their unauthorized usage can cause legal problems.
Conclusion: Applying these few simple tips can make a world of difference in the world of web marketing. As many SEO experts will tell you, in-depth Search Engine Optimization and targeted keywords can drastically enhance any website’s traffic, even yours!

Following are the 9 Biggest SEO Mistakes which Web Designers & Web Developers should avoid.

Splash Page

I’ve seen this mistake many times where people put up just a big banner image and a link “Click here to enter” on their homepage. The worst case — the “enter” link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.

This is fine if you don’t care about what a search engine knows about your site; otherwise, you’re making a BIG mistake. Your homepage is probably your website’s highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.

Your homepage should include (at minimum) target keywords and links to important pages.

Non-spiderable Flash Menus

Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.

Image and Flash Content

Web spiders are like a text-based browser, they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.

Overuse of Ajax

A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because, ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.

Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.

Versioning of Theme Design

For some reason, some designers love to version their theme design into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.

“Click Here” Link Anchor Text

You probably see this a lot where people use “Click here” or “Learn more” as the linking text. This is great if you want to be ranked high for “Click Here”. But, if you want to tell the search engine that your page is important for a topic, than use, that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”

Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.

Common Title Tag Mistakes

Same or similar title text:

Every page on your site should have a unique

One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t that useful: Site Name > Blog Archive > Post Title. Why isn’t this search engine friendly? Because, every single blog post will have the same text “Site Name > Blog Archive >” at the beginning of the Title Tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name.

Exceeding the 65 character limit:

Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.

Keyword stuffing the title:

Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:

“Photo Tips & Photography Techniques for Great Pictures”
“Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query.

Empty Image Alt Attribute

You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for.

Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms “abstract” and “dj”.

Unfriendly URLs

Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear.

Example of Friendly URL: domain.com/page-title
Example of Dynamic URL: domain.com/?p=12356

These things are the pillars of Search Engine Optimization and so to your web site’s success path.