Affordable Organic SEO

Black Hat SEO attempts to employ techniques that are not recommended as part of a good SEO design. This is because it focuses on improving page rankings using deceptive tactics which are disapproved by search engines. One basic truth that one needs to know about Black Hat SEO is that it may produce a high web page ranking, however, these results may only last temporarily since sites using such techniques will eventually be banned or penalized when they are discovered utilizing these tactics. This penalty on using Black Hat SEO techniques can either be in the form of reducing the website’s ranking or totally removing the site’s listing from the database through search engine algorithms or by manually reviewing the website.

There are several approaches that webmasters can adopt in Black Hat SEO. These can range from keyword stuffing, page stuffing, invisible text, farm links to many more similar techniques to deceive search engines and obtain maximum visibility and ranking. These methods do not adhere to search engine rules and regulations and create a poor user experience.

Some Common Black Hat SEO Techniques:
Keyword Stuffing - By keyword stuffing we mean distorting search engine results by overloading the web page content with long lists of keywords you wish to rank for. It involves repeated use of a word or phrase to improve a page’s relevancy.

Hidden Text – This involves inserting text that is mostly repetitive use of keywords usually placed at the bottom of the page. This hidden text is text colored to blend with the background of the page and is invisible to the user visiting the page. The concept behind this Black Hat SEO strategy is that the search engine spiders can detect the hidden text even if people cannot see it as these spiders read the page’s content through the HTML code. Few search engine spiders can make out and also disregard any text that is used to blend with the page’s background color.

Page Stuffing – This is another widely used technique to attract traffic from search engines. Here the variations of the web page that is replicated or slightly changed are submitted to the search engine. The possibility of all these variations resulting in top rankings on the search engine is high if the page does well for a particular word or phrase.

Cloaking – Page Cloaking means using one webpage for the search engine that crawls the site and then altering the webpage to show another page to users. This alteration of web pages is used as a practice to trick the search engines. This can deceive users about the content they will see when clicking on the search results.

Meta Tag Stuffing – Meta Tag Stuffing is another technique of adding keywords in a webpage without overloading the page with keywords. However, when using this tactic, high traffic keywords are placed in the page which is totally irrelevant to the web page content. This is done only to boost additional traffic to the site regardless of the fact that these keywords do not match the website content.

Link Farming – Link Farming involves exchanging shared links with other websites to enhance SEO. The main purpose behind this tactic is to increase the amount of websites that will link to your site. This is because search engines like Google rank websites based on the quality and quantity of other websites linking to your site. You can gain a top ranking in search engine results if more sites are linked to yours as this signifies that your site has high popularity among internet users. However, link farming is considered to be a spamming technique and can lead to your site getting banned.

Cheating the system through all these Black Hat SEO techniques temporarily boosts visitor traffic; however, since users usually don't like to be deceived, the profitability of these methods is questionable. People would not like to visit a site that does not offer what it claims to be. Besides, majority of the search engines also impose penalty on web sites employing Black Hat SEO tactics, which signifies that webmasters gain a short term victory and a long term failure.

Black Hat SEO may be quite tempting to use as it does produce the desired results, though temporarily. But its really not worth the risk for the spamming techniques it uses and can potentially lead to your site getting banned. Therefore, it is advisable to use efficient and ethical search engine optimization (White Hat SEO) to get a higher ranking for your site.

Search Engine Optimization or simply known as SEO is one of the many search engine marketing or SEM strategies used by web webmasters to increase the volume of traffic coming in directly from search engines including Yahoo!, Google, and MSN. Although SEO is a growing strategy, contraversies revolving the methods and techniques used in the strategy are growing as well. One of its most recent contraversial strategy is the use of scraper sites. A scraper site is a website that copies all of its content from other websites using web scraping. Web scraping is a computer software technique of extracting information from websites. Usually, according to SEO specialists, such software programs simulate human exploration of the Web by either implementing low-level Hypertext Transfer Protocol (HTTP), or embedding certain full-fledged Web browsers, such as the Internet Explorer (IE) and the Mozilla Web browser. No part of a scraper site is original.

A search engine is not a scraper site: sites such as Yahoo and Google gather content from other websites and index it so that the index can be searched with keywords. Search engines then display snippets of the original site content in response to a user's search. In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. According to SEO specialists, open content sites such as Wikipedia are a common source of material for scraper sites. Techniques Many scrapers will pull snippets and text from websites that rank high for keywords they have targeted. This way they hope to rank highly in the SERPs (Search Engine Results Pages). RSS feeds are vulnerable to scrapers. According to SEO specialists, scrapers tend to be associated with link farms and are sometimes perceived as the same thing, when multiple scrapers link to the same target site. A frequent target victim site might be accused of link-farm participation, due to the artificial pattern of incoming links to a victim website, linked from multiple scraper sites. Legality Scraper sites may violate copyright law. Even taking content from an open content site can be a copyright violation, if done in a way which does not respect the license. For instance, the GNU Free Documentation License (GFDL) and Creative Commons ShareAlike (CC-BY-SA) licenses require that a republisher inform readers of the license conditions, and give credit to the original author.

SEO techniques are divided into two parts, techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. These techniques are known to many webmasters as the White Hat SEO and Black Hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. The one reason why many webmasters still employ Black Hat SEO techniques is because of its quick results compared to White Hat. However, its results may only go as far compared to White Hat SEO which can provide permanent or long-lasting results. Although issues pertaining to the use of Black Hat SEO have been widely diminished by changing a search engine's algorithm, such as the use of keyword stuffing in Meta Tags or Link Farming, several techniques have been currently used to manipulate the results of search engines. Some of these techniques have not yet been widely used as Black Hat SEO, but many consultants have come to consider these techniques are indeed a violation of search engine guidelines. These Black Hat SEO techniques include:
Scraper Sites Sybil Attack Splogs Page Hijacking Cookie Stuffing Blog Spamming Cloaking Scraper Sites This technique usually involves copying all the content of a website to a scraper site by use of web scrapping, which is a tool used for extracting information from a website. Although it may look like a search engine, usually because search engines does the same method by extracting information from a website and indexing it on their own, search engines are not scraper sites. In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. Open content sites such as Wikipedia are a common source of material for scraper sites. Scraper sites are widely used today as a way to gain profit by use of advertising programs such as Google AdSense. According to different SEO Philippines consultants, these sites are commonly known as Made for AdSense. Made for AdSense sites are considered sites that are spamming search engines and diluting the search results by providing surfers with less-than-satisfactory search results. The scraped content is considered redundant to that which would be shown by the search engine under normal circumstances had no Made for AdSense ebsite been found in the listings. Sybil Attack Named after a book called Sybil, a case study of a woman with multiple personality disorder, Sybil Attack is an attack wherein a reputation system is subverted by forging multiple identities in peer-to-peer networks. A reputation system's vulnerability to a Sybil attack depends on how cheaply identities can be generated, the degree to which the reputation system accepts inputs from entities that do not have a chain of trust linking them to a trusted entity, and whether the reputation system treats all entities identically. A faulty node or an adversary may present itself with multiple identities in a peer-to-peer network to appear and function as distinct nodes. By becoming part of the peer-to-peer network, the adversary may then overhear communications or act maliciously. By masquerading and presenting multiple identities, the adversary can control the network substantially. Splogs Spam blogs or usually known as Splogs are blogs particularly made for spamming. This is used to promote affiliated websites or to increase the search engine rankings of associated sites. This in turn will increase the PageRank or backlink portfolio of affiliate websites. There is frequent confusion between the terms "splog" and "spam in blogs". Splogs are blogs where the articles are fake, and are only created for search engine spamming. To spam in blogs, conversely, is to include random comments on the blogs of innocent bystanders, in which spammers take advantage of a site's ability to allow visitors to post comments that may include links. In fact, one of the earliest uses of the term "splog" referred to the latter. Splogs have become a major problem on free blog hosts such as Google's Blogger service. By one estimate, about one in five blogs are spam blogs.
According to different SEO Philippines consultants, these fake blogs waste valuable disk space and bandwidth as well as pollute search engine results, ruining blog search engines and damaging bloggers community networking. One particular problem is using popular blog names from other bloggers. Splogs sometimes choose a name similar to a popular blog in order to benefit from the occasional incoming link from careless bloggers, who think they are linking to the popular site. Splog activity can cause problems for legitimate bloggers, if search engines respond to splog by blocking or treating as 'suspicious' all web addresses in a particular domain. Page Hijacking Page hijacking is a form of search engine index spamming. It is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. Spammers can use this technique to achieve high rankings in result pages for certain key words. Page hijacking is a form of cloaking, made possible because some web crawlers detect duplicates while indexing web pages. If two pages have the same content, only one of the URLs will be kept. A spammer will try to ensure that the rogue website is the one shown on the result pages. Cookie Stuffing Cookie stuffing can sometimes be a blackhat online marketing technique used to generate fraudulent affiliate sales. It involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. Income is generated when the affected user visits the target affiliate site and either creates an account or makes a purchase, depending on the terms of the affiliate agreement. Operators of websites that allow user-generated content, such as forums that allow users to post, should be aware of this technique in order to protect their visitors from this attack. Cookie stuffing can be accomplished with as little as including an image in a forum post.
Blog Spamming One of the most widely used form of Black Hat SEO today, blog spamming. This is usually done with the use of a software that automatically generates random comments to blogs. According to different SEO Philippines consultants, any web application that accepts and displays hyperlinks submitted by visitors may be a target. Adding links that point to the spammer's web site artificially increases the site's search engine ranking. An increased ranking often results in the spammer's commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers. Cloaking Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. Cloaking, however, can also be used to ethically increase accessibility of a site to users with disabilities or provide human users with content that search engines aren't able to process or parse.